Ford :: essays research papers

Nirmal TannaDissertation 11.10.2000Tutor D Dovey, TUESDAY 12pm.QuestionHow do the changes/reduction in UK car hurts affect the maufaterer and client?Research leave behind be collected via the internet i.e prices & product schooling.Internet car buying has also changed the traditional way that an individual would earn a brand new motor vehicle. Other sources such as the AA, DVLA and TOP GEAR (BBC telavision program), will be contacted. The DVLA in Swansea may have intresting information on trends with have been influenced in the price restructuring.Interviews with the director and owner of a Ford garage will also help to see how the changes are effecting the industry. This will help to establish how reduced UK prices are comming in line with main land Europe. Aspects such as recent changes in vehicle equipment levels, and general choice will also be of interest as the maufacturer has to tighten his profit margins.Lots of garages will be contactes this shall help establish whi ch have reduced prices and set up deals to intise customers. General trends will be apparent, but each dealer is a franchise so a particular Dealer i.e. BMW may be pass different packages around the country, even though list prices remain transparent. Government Legislation has also been a crucial factor behind the reduction In Inflated UK prices.This highly topical subject has also been investigated and highlighted Recently in the media.Monday, May 10, 1999 Published at 1218 GMT 1318 UK Business The Company FileFord sparks price war Pressure to reduce the price of new cars is increasing Car-buyers in the UK could benefit from a price war asone of the biggest name brands, Ford, signals its intentto compete more fiercely. Ford is reportedly giving UK dealers adiscount of 3,000 on its Mondeomodels, as vast as they can sell atleast 10 cars a month.Some industry experts believe this could be the start ofa price war as manufacturers such as Daewoo andHyundai shape up for a renewed on slaught on the UKcar market. The pressure to reduce prices has been mounting fromvarious sources during the by year.The Competition Commission is currently investigatingwhy car prices in the UK are among the highest inEurope and there has been fierce criticism from anall-party select committal of MPs over the same issue.Motoring journalist MikeRutherford says that pricereductions by Ford - the UKsmarket leader - are longoverdue.He express "I would much rathersee that 3,000 discountapplying not to the dealer butto the end consumer